Grow the orders. Keep the margin.

Growth in e-commerce has a habit of moving margin rather than making it. Returns, support headcount and channel fees all scale quietly alongside revenue. We price what an order actually costs you after everything, then automate the parts that don't need a person. Same growth, margin intact. Built for DTC brands, marketplace sellers and online retail.

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WHAT THIS USUALLY LOOKS LIKE

You only need one of these to be worth fixing

Growth moves margin instead of making it

Returns, support and channel fees all scale quietly alongside revenue, so more orders don't reliably mean more profit.

Growth moves margin instead of making it

Returns, support and channel fees all scale quietly alongside revenue, so more orders don't reliably mean more profit.

Every return is handled. None are diagnosed.

Returns get processed one at a time and never aggregated by cause, so the product with a sizing problem keeps shipping.

Every return is handled. None are diagnosed.

Returns get processed one at a time and never aggregated by cause, so the product with a sizing problem keeps shipping.

Support grows with every order

Each new customer adds messages. Almost nobody tracks how many of them a system could have answered instead.

Support grows with every order

Each new customer adds messages. Almost nobody tracks how many of them a system could have answered instead.

INCLUDED IN EVERY ENGAGEMENT

We measure before we touch anything

We don't open with a proposal. We open by establishing what your current process actually costs — because at ninety days we intend to tell you what changed, and that is only possible against a number we took at the start.

It's part of the work, not a line on the invoice.

What we measure

Net contribution margin after returns, by channel and by cohort — the metric almost nobody has

Return rate by cause and by SKU, not in aggregate

All-in cost per return including shipping, processing and lost resale value

Support contacts per hundred orders and the deflectable proportion

A full inventory of every customer touchpoint an AI system is writing

WHERE TO START

Most brands start with one of these

Financial Architecture

The margin number you are currently guessing at

Contribution by channel and SKU after every real cost including returns. Inventory working capital modelled properly. What a customer is genuinely worth, and therefore what you can afford to pay for one.

Financial Architecture

The margin number you are currently guessing at

Contribution by channel and SKU after every real cost including returns. Inventory working capital modelled properly. What a customer is genuinely worth, and therefore what you can afford to pay for one.

Process Automation

Handle the exception, automate the rest

Order exceptions detected and escalated before the customer notices. Return triage routed by cause with the data captured for analysis rather than discarded. Inventory alerts across channels. Review and feedback flows that run on their own.

Process Automation

Handle the exception, automate the rest

Order exceptions detected and escalated before the customer notices. Return triage routed by cause with the data captured for analysis rather than discarded. Inventory alerts across channels. Review and feedback flows that run on their own.

Growth Systems

Marketing automation built on a model, not a template

Cart recovery and retention built on segment margin, so the discount goes where it pays for itself. Repeat-purchase economics measured rather than assumed.

Growth Systems

Marketing automation built on a model, not a template

Cart recovery and retention built on segment margin, so the discount goes where it pays for itself. Repeat-purchase economics measured rather than assumed.

Governance, Risk & Compliance

Know what your AI is telling customers

EU AI Act Article 50 transparency compliance, an inventory of AI touchpoints with named owners, product safety and compliance documentation, and data protection that matches what you actually do with customer data.

Governance, Risk & Compliance

Know what your AI is telling customers

EU AI Act Article 50 transparency compliance, an inventory of AI touchpoints with named owners, product safety and compliance documentation, and data protection that matches what you actually do with customer data.

THE CLOCK YOU'RE ALREADY ON

AI transparency duties have applied since 2 August 2026.

EU AI Act Article 50 has been in force since 2 August 2026. Anyone interacting with an AI system must be told, and synthetic content must be marked in a machine-readable way. It catches your support chatbot and your AI-written product copy today, not at some future deadline.

This one is unusual. Most compliance clocks are still counting down. This one has already gone off.

Find out where you actually stand.

Half an hour, no obligation. We'll go through what's slowing you down, what it's likely costing, and give you an honest view of whether we're the right answer — including when we're not.

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