First Move

Stop guessing which marketing works.

Anyone can install a CRM and switch on a nurture sequence. We start one step earlier — where your customers actually come from, what each one costs to win, and what they’re worth once you have them. Then we build the marketing automation around that, so the follow-up and the reporting serve a number instead of a guess.

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WHAT THIS USUALLY LOOKS LIKE

You only need one of these to be worth fixing

Leads go cold because nobody follows up

Most sales close well after the first contact. Most businesses stop at one, so the majority of the pipeline is abandoned before it was ever worked.

Leads go cold because nobody follows up

Most sales close well after the first contact. Most businesses stop at one, so the majority of the pipeline is abandoned before it was ever worked.

You can’t tell which marketing works

Spend gets allocated on instinct and on whichever channel reported the nicest-looking number that month.

You can’t tell which marketing works

Spend gets allocated on instinct and on whichever channel reported the nicest-looking number that month.

The CRM is a database, not a system

Data goes in. Nothing comes out, nothing fires, nobody is prompted. It’s an expensive address book.

The CRM is a database, not a system

Data goes in. Nothing comes out, nothing fires, nobody is prompted. It’s an expensive address book.

Growth stops when you get busy

The pipeline depends on someone remembering to work it, and that person is the same person delivering the work.

Growth stops when you get busy

The pipeline depends on someone remembering to work it, and that person is the same person delivering the work.

You don’t know what a customer is worth

Which means you don’t know what you can afford to pay to acquire one, so every spending decision is a guess dressed as a budget.

You don’t know what a customer is worth

Which means you don’t know what you can afford to pay to acquire one, so every spending decision is a guess dressed as a budget.

Reports show clicks, not customers

Impressions, opens and engagement. None of it connects to revenue, and none of it survives a question about margin.

Reports show clicks, not customers

Impressions, opens and engagement. None of it connects to revenue, and none of it survives a question about margin.

WHAT’S INCLUDED

Four parts — and the first one decides what the other three are for

The demand model

Where customers actually come from, traced properly

Cost per acquired customer by channel — not cost per lead

Lifetime value and payback period by segment

What you can afford to pay, and therefore where to stop

The demand model

Where customers actually come from, traced properly

Cost per acquired customer by channel — not cost per lead

Lifetime value and payback period by segment

What you can afford to pay, and therefore where to stop

Marketing automation

Lead capture from every channel into one place

Nurture sequences that run past the first attempt

Scoring and routing so the right lead reaches the right person

Re-engagement for the pipeline you already paid for

Marketing automation

Lead capture from every channel into one place

Nurture sequences that run past the first attempt

Scoring and routing so the right lead reaches the right person

Re-engagement for the pipeline you already paid for

CRM, built around the model

Configured to your actual sales process, not a template

Pipelines, stages and automations that reflect how you sell

Handover points that don’t drop anything

Clean enough that the reporting means something

CRM, built around the model

Configured to your actual sales process, not a template

Pipelines, stages and automations that reflect how you sell

Handover points that don’t drop anything

Clean enough that the reporting means something

Reporting you’ll use

Attribution that survives scrutiny

Cohort and repeat-purchase behaviour

Which channels to scale and which to stop funding

Margin-aware, not volume-aware

Reporting you’ll use

Attribution that survives scrutiny

Cohort and repeat-purchase behaviour

Which channels to scale and which to stop funding

Margin-aware, not volume-aware

The part nobody else does

How you’ll know it worked

We take the baseline first: response times, follow-up attempts per enquiry, conversion by stage, cost per acquired customer by channel. Most businesses have never had these in one place.

At ninety days we measure them again, the same way. The numbers that matter are cost per acquired customer and conversion — not opens, not clicks, not impressions.

If the automation moved activity but not customers, that’s a failure and we’ll name it as one. Plenty of marketing automation makes a business look busier without making it bigger.

HOW IT RUNS

Six steps. The model comes before the automation, not after

Measure

Establish where customers actually come from and what each one costs today.

Measure

Establish where customers actually come from and what each one costs today.

Model

Build the demand model — acquisition cost, lifetime value, payback by segment.

Model

Build the demand model — acquisition cost, lifetime value, payback by segment.

Design

Map the journey and decide what should happen automatically at each step.

Design

Map the journey and decide what should happen automatically at each step.

Build

CRM, capture, sequences and scoring, configured around the model.

Build

CRM, capture, sequences and scoring, configured around the model.

Launch

With your team trained on the parts that still need a human.

Launch

With your team trained on the parts that still need a human.

Prove

A ninety-day report on cost per customer and conversion, against the baseline.

Prove

A ninety-day report on cost per customer and conversion, against the baseline.

Find out what a customer actually costs you.

It’s the number that decides every other marketing decision, and most businesses have never calculated it properly.

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